2025 Expedia Group Multimedia Initiative:

The world's leading travel media network!

This multimedia marketing program offers you the opportunity to leverage support from this initiative and Expedia's reach to cost-effectively target your messaging and book travel from qualified travel shoppers! Act now to access this 2025 marketing initiative! Choose your package from the grid below and complete the insertion order by January 6, 2025 to take advantage of the matching investment available through this initiative. 

Insertion Order Deadline: January 31, 2025

Materials Deadline: February 14, 2025

Insertion Order Agreement:

By completing and submitting this form, I acknowledge my organization will be invoiced by NYSTIA for our partner match investment for the 2025 EXPEDIA GROUP MEDIA SOLUTIONS multimedia initiative.

  • I understand that New York State-sourced funding (e.g. Tourism Matching Funds, etc.) cannot be used for my partner match investment for the 2025 Expedia Goup Media Solutions multimedia initiative.
  • I agree that my paid media content will be developed in cooperation with Expedia Goup Media Solutions and include the required I LOVE NEW YORK branding (logo and legal language). My ads will be submitted directly to Rachele Markle (rachele@nystia.org). Rachele will review materials and secure brand approval with NYSTIA's New York State liaison.
    • Note: Do NOT send your creative for these initiatives to your matching funds liaison. Questions regarding materials and I LOVE NEW YORK branding for this initiative should be directed to Rachele Markle (rachele@nystia.org). 

This initiative is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative.

Contact info for the person authorizing participation:
Please indicate your commitment by selecting an option below: *
Ad Creation: *

Content Liaison Contact Information

The content liaison is the main point of contact for organizing materials (photos, copy, logo, etc.) for the ad creation. Please complete only if your content liaison is not the person authorizing participation already listed above.

Click To Submit Your Completed Purchase/Insertion Order:

Note: This Co-Op requires a minimum threshold of total investment that must be met before it can be activated - if the minimum is not met the Co-Op will not run and you will not be charged.

Interested? Questions? Please contact:

Leah Gary
Senior Regional Sales Manager
T: 850.510.0171 • E: LGarey@expediagroup.com

- unmatched global inventory that travelers access every day.

We connect thousands of advertisers around the globe with the most highly valued travelers. Every day, travelers visit our websites to dream about, search for, and book their trips. The advertising solutions and targeting capabilities we offer help you engage with those travelers and deliver the results you want.

This initiative is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative.