Marketing

NYSTIA helps members promote their destinations through a variety of cooperative advertising and marketing programs, including discounted rates on digital advertising campaigns, unbeatable below-rack-card rates on ads in nationally recognized publications, an online package promotions program, and promotion at professionally-staffed consumer travel shows.

2024 NYSTIA Marketing Initiatives

These projects are supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative. Important: New York State-sourced funding (e.g. Tourism Matching Funds, other NYS Grants, etc.) cannot be used for your…

NYSTIA Co-Op programs are evolving and expanding to meet our members' needs in this dynamic and challenging marketplace.

NYS Travel Guides

Download these free New York State travel guides!

Be A 2025 NYSTIA Tourism Champion!

Thank you to all of our 2024 Tourism Champions! The commitment of 40+ destinations to our programming and consumer travel shows schedule had a profound impact in 2024. Your support enabled us to invest in an expanded schedule and additional events: We now have three active booth setups and are frequently exhibiting at multiple locations! The booth's look and interactive features continue to…