Lunch & Learn Webinar: VEAR Into the Future: How Augmented Reality Can Bring Value to Destinations
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Online / Virtual Event
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Jake Buganski, VP of Client Engagement at Fourth Idea will discuss the emergence of augmented reality as an "idea whose time has come" for destinations. A history of the technology and its capabilities will be presented, as well as examples of practical applications and implementation strategies for DMOs.
We will demonstrate:
- How augmented reality can bring value to destinations in ways only a DMO can provide
- Why now is the time to consider adding this type of content to your marketing plans
- How the promotional value of augmented reality programming pays dividends
Key Takeaways:
- Learn how augmented reality allows DMOs to create new tourism products more quickly and with less effort than other types of product development
- Discover how the barriers to entry for this technology are gone and useability concerns have been eliminated!
Jake Buganski, VP of Client Engagement at Fourth Idea will discuss the emergence of augmented reality as an "idea whose time has come" for destinations. A history of the technology and its capabilities will be presented, as well as examples of practical applications and implementation strategies for DMOs.
We will demonstrate:
- How augmented reality can bring value to destinations in ways only a DMO can provide
- Why now is the time to consider adding this type of content to your marketing plans
- How the promotional value of augmented reality programming pays dividends
Key Takeaways:
- Learn how augmented reality allows DMOs to create new tourism products more quickly and with less effort than other types of product development
- Discover how the barriers to entry for this technology are gone and useability concerns have been eliminated!